Category: HTC Hero

Why GoPro Is Killing Sony in the Action Cam Market

Most investors know that GoPro (NASDAQ: GPRO  ) dominates the video camera market, but many don’t realize that Sony (NYSE: SNE  ) sits in second place. In 2013, IDC reported that GoPro controlled 30.4% of the camcorder market, compared to a respectable 20.8% for Sony. In the “action camera” subcategory, however, GoPro commanded 47.5% of the market, easily shadowing Sony’s 6.5% share.

Source: GoPro.

Sony, Canon, and Nikon form a triumvirate which dominated roughly 60% of the global camera market last year, according to IDC. But instead of capitalizing on that lead to launch new action cameras, the three Japanese giants mostly pumped out more digital cameras and camcorders. Meanwhile, GoPro turned the niche action camera market into a mainstream success, blurring the lines

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December 18, 2014 More